5 Tips to Maximize Your Ice Cream Sales

5 Tips to Maximize Your Ice Cream Sales

As an ice cream business owner, it’s important to always be looking for new ways to increase your sales and profits. One way to do that is by maximizing your ice cream sales. Here are 5 tips to help you do just that:

1. Expand Your Flavor Options

Are you considering expanding your flavor options? If not, then this is your sign.

When it comes to ice cream sales, variety is the key to success. If you can offer your customers a wide range of flavors, they’re more likely to buy from you again. So, it’s important to add new flavors to your menu and see how they do. You might be surprised at how well they sell.

And don’t forget about seasonal flavors! Offer your customers something special for the holidays or for summertime. They’ll love it! More on holiday flavors on the next tip!

2. Introduce Interesting Holiday Flavors

It’s no secret that people love ice cream, and businesses with ice cream machines should take advantage of that by introducing interesting holiday flavors.

Some fun ideas to get you started include pumpkin spice, peppermint, eggnog, and gingerbread. These flavors can be used to create seasonal sundaes, shakes, and floats too!

And don’t forget about adding in toppings, some of the classics are – Christmas cookies, candy canes, and peppermint bark. By offering a variety of flavors, you can appeal to everyone’s taste buds and increase your sales in the process.

3. Put Up Exterior and Interior Visual Displays

When it comes to displays, you have two options: exterior and interior. In this case, let’s use both!

Exterior displays are a great way to attract attention from passerby, and they can be as simple as a sign or a banner. Interior displays are a little more complex, but they can be very effective in getting customers to buy your ice cream. You can use cases, freezers, or even windows to showcase your products.

Remember, the key is to make your displays as appealing as possible so that customers will want to buy your ice cream.

4. Use the Power of Social Media

It’s no secret that social media is a powerful tool for business. So if you’re looking to increase your ice cream sales, it’s time to start using social media to its full potential.

Here are a few tips to get your started:

  1. Make sure your social media profiles are up-to-date and look professional
  2. Use interesting and eye-catching visuals to draw people in
  3. Share positive customer service reviews and stories
  4. Use the power of hashtags to reach a larger audience
  5. Host social media contests and giveaways

5. Offer Discounts and Promos

If you want to increase your ice cream sales, you need to think outside the box! Plan out discounts and promotions for holidays, community events, or business-related events. You can also do loyalty rewards, coupons, free samples, or even a social media contest!

There are plenty of ways to flavor-up your discounts and promos and you will surely never run out of customers with it.

Start Boosting Your Ice Cream Sales

Maximizing your ice cream sales might just be the perfect opportunity for your business to increase its overall sales. It’s not always easy to do, but with the right strategies, you can make it happen. With these tips in mind, you should be able to boost your ice cream sales and see a big difference in your bottom line.

Keep your customers’ sweet tooth satisfied all year round with ice cream equipment from Taylor! At DSL Northwest, we’re here to help you choose the right Taylor equipment for your business. Call us at 877-665-1125 or email us at [email protected] and let’s talk about how we can help your business.

Three Questions You Should Be Asking This Fall

Question 1: Is my current equipment able to deliver a profitable Fall menu?

As we move into the next season, you will more than likely be adapting your menu to reflect favorite items that your customers demand.   This could include different smoothie flavors, a move from cold to hot beverages, more hot dishes and cooked items as opposed to lighter summer offerings.

Many of these menu items require grills, ovens and dispensers that are able to handle larger volumes of cooked foods and multiple beverage options.  In addition, Fall and Winter menus often require additional labor to process these menu items.

New advanced kitchen equipment is designed to handle year-round menus, reduce the pressure on labor and adapt products accordingly at the touch of a button such as the Lainox Naboo, Taylor Grills and Taylor Frozen Beverage Freezers.   The new technologies support your aim of consistently creating dishes that deliver on quality every time – often a major headache for foodservice operators.

 

Question Two: Am I able to absorb higher wages while delivering customer satisfaction?

The minimum wage is the #1 topic of debate across the USA and particularly in the Pacific Northwest where the food service sector has been the most affected.  This is a time for operators to consider new ways of delivering a menu in order to reduce costs and any negative knock-on pricing effect to customers.   New food service equipment is designed to be more efficient and effective in helping to reduce the amount of manpower required; thereby reducing overall wage costs.  In addition, the equipment is able to improve the throughput and ticket times while addressing the reality of rising labor rates we are rapidly seeing in the kitchen.  For example, it is possible to cook a whole recipe at the touch of a button e.g. Lainox Naboo or Taylor Grill.  Cook-and-hold technologies allow for overnight cooking of items that have historically required a cook on premise and overseeing the cooking of roasts, entrees, etc.  Sophisticated smoothie and milkshake machines are able to dispense quality, tasty products with a traditional flavor profile at the touch of a button rather than requiring intensive manpower.  New blenders such as the MagnaBlend incorporate a rinse station for speedier service where signature recipes can be uploaded from a laptop to create consistent quality smoothies avoiding the need to mix complex blends by hand.

 

Question 3: Is my Fall and Winter menu plan delivering on what the customer wants?

The millennial generation is focused on sourcing locally, healthful and natural ingredients as well as seasonal ingredients.  This is filtering to the street fast as specials boards on sidewalks boast smoothies and desserts that feature regional ingredients and menu items that include locally sourced meats, fish and produce.  Factor these into your menu to stand-out and drive footfall.  Fall offers a range of tempting on-trend produce and ingredients and in the Pacific Northwest there is a plentiful choice such as blackberries, blueberries, beets, cauliflower, eggplant, beef, seafood – the list goes on.   Whether you are a fine dining restaurant, café, food service or quick service operation, locally sourced and seasonal product can be integrated into your menu – whether as tempting specials or as permanent menu fixtures.

 

DSL Northwest has significant experience of working with leading foodservice operators across the Pacific Northwest to increase efficiencies and optimize menus in order to appeal to a new generation of restaurant goers.  To optimize your own operation, call the team at DLS Northwest for a free consultation and let’s focus on improving your bottom line together.  www.dsl-nw.com.

 

Generation Z – Time to Take Notice

Generation Z are hot on the heels of millennials and it’s time to take notice….

Restaurants are no longer here to simply satisfy hunger; young diners are would-be brand ambassadors who want brands to reflect and contribute to their shared values.

Learn more about their relationship with restaurants here: https://goo.gl/HUdtjm

#Nation’sRestaurantNews #foodserviceequipment #foodservice #generationz

Identify Your Pressures

At DSL Northwest, we only do one thing; help you to optimize your menu.

Whether you are a c-store or QSR operator, restaurant or bar owner, the pressure to maintain and build profitability is relentless.

Let us help you identify and solve some of your issues through our years of experience combined with foresight of where the sector is heading.

#‎foodservice‬ ‪#‎restaurants‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ ‪#‎caterers‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ ‪#‎foodoperators‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ #insight #foresight #QSR #bar #cstore

National Cheeseburger Day: Time to Celebrate

We’re on a roll this week – Did you know that September 18th is National Cheeseburger Day?!

The origins of the cheeseburger are unknown, although there are many theories including a boy dropping cheese on a sizzling hamburger in 1926 at a restaurant in Pasadena, CA and Kaelin’s Restaurant in Louisville, Kentucky who claimed they invented it in 1934. Today over 9 billion burgers are served at restaurants and cafeterias in a huge range of formats.

If you don’t already offer a cheeseburger combination on your menu, talk to us about how the Taylor® grill line features the latest in efficiency, safety and productivity including touch-button technology and two-sided grilling that cooks two-thirds faster than the traditional flat grill.

#‎foodservice‬ ‪#‎restaurants‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ ‪#‎caterers‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ ‪#‎foodoperators‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ #TaylorCompany #cheeseburger