ABOUT US

DSL Team

About DSL Northwest

For over 10 years locally and an ownership lineage dating back 100 years, we have been successful serving our customers and communities. The key to our success is focusing on our customers and being passionate that our purpose, mission, and vision are front of mind in everything we do.

PURPOSE

To enhance life's gift of
food and beverage

We are passionate about food and we want to help our customers provide food and beverage to nourish, celebrate, share, and simply enjoy in a more effective and sustainable way.

PURPOSE

To enhance life's gift of
food and beverage

We are passionate about food and we want to help our customers provide food and beverage to nourish, celebrate, share, and simply enjoy in a more effective and sustainable way.

It is our goal to build trusted relationships by providing extraordinary value thru menu optimization and implementation. We can do this by helping you increase efficiencies with your current menu, finding profitable new items to serve, or simply help you keep your equipment running properly to minimize down time.

MISSION

To optimize menus (offerings)

MISSION

To optimize menus (offerings)

It is our goal to build trusted relationships by providing extraordinary value thru menu optimization and implementation. We can do this by helping you increase efficiencies with your current menu, finding profitable new items to serve, or simply help you keep your equipment running properly to minimize down time.

VISION

To provide the best
equipment and service

We want to be an invaluable trusted partner with the world’s leading foodservice companies in providing life’s gift of food and beverage.

VISION

To provide the best
equipment and service

We want to be an invaluable trusted partner with the world’s leading foodservice companies in providing life’s gift of food and beverage.

Why DSL Northwest?

We believe wholeheartedly in our purpose, mission, and vision but also realize that it is too easy to say one thing and do another. It takes great people to make a difference and to help us achieve our mission of helping our customers optimize their menus. Over the past 10 years we have been working diligently to assemble a fantastic group of people that subscribe to our PMV, have a passion for foodservice, and want to serve our customers. Our customers have put their trust in our beliefs and the people we have in place to make it happen.

Meet Our Key Team Members

Jim Neil President
Jim Neil is the president of DSL Northwest and oversees all business operations and sales. Jim is a 31-year veteran to the foodservice industry, having spent the majority of his career as the President and co-owner of JG Neil and Company, a leading foodservice agency in the Pacific Northwest. Jim has been helping independent restaurant operators and chain accounts in the Pacific Northwest develop and deliver creative menu options as well as source the finest ingredients for their operations. When not working with customers, Jim can be found fly fishing, golfing or with his wife and 3 kids.
Steve Rice Chairman
Steve Rice is Chairman of DSL, one of the oldest and most recognizable names in the food service equipment industry. He has over 39 years in the industry and prides himself on his results-oriented management style, strategic partnerships, and effective alignment with and support of key business initiatives. Steve thrives on navigating high-performing teams through changing business strategies with clear focus on the customer. He is passionate about our purpose, mission, and vision in everything we do at DSL…. this is the key to our success as we continue to build our world class food service equipment distributorship. “I believe that we are true partners with our customers and helping them be successful, we in-turn, are successful."
Mark Taylor Co-Founder and Vice President
Mark is a co-Founder and Vice President of DSL NW with 39 years of experience working in the food service equipment industry. Marks years of industry experience has helped hundreds of independent restaurant operators expand their menu offerings and improved their operational efficiencies and product quality. Whether a single restaurant operator or a 100+ location national account, Mark can and will utilize his experience and expertise to help you grow your business.
Steven Hurst Director of Finance
Steve Hurst is a nationally-awarded, certified professional controller, former CFO, and current Director of Finance for DSL Northwest. With a long history of building and directing best-in-class accounting organizations, Steve is a seasoned professional with a reputation of trust and pride in delivering whole-hearted ethical and strategic leadership that promotes bottom-line financial gains. As our company continues to experience fast-paced growth, his initiatives include partnering to create scalable infrastructure, designing reliably efficient and accurate reporting systems, and optimizing staff performance through their own knowledge-based enrichment.
Tiffany Grigsby Director of Operations
Tiffany Grigsby is the Director of Operations at DSL-NW. Tiffany has worked with DSL-NW for 8 years in various roles and departments. Her tenure and experience give her a unique understanding of all business functions and allows her to see DSL holistically. Tiffany is passionate about making data driven decisions and creating a positive customer experience, with both DSL’s external and internal customers.

In Tiffany’s free time, she enjoys volunteer work, hiking, and crocheting.

Wayne Diiorio Director of Parts
Wayne is the Director of Parts for DSL Northwest.
Wayne has 28 years of parts experience, and has been with DSL for 3 years. Wayne manages the parts department and warehouses, truck stocks, and auto mailers. Wayne and his team members take and ship orders, process invoices and warranty. When not at work, Wayne enjoys his family time with his wife, five children and his grandson.
Dwayne Black Service Manager
Dwayne Black is the Service Manager here at DSL Northwest and oversees the technician team servicing our customers throughout Washington, Oregon, Idaho Panhandle, Montana, Northern Wyoming and Alaska. His comes to us with 24 years of military experience in electronics repair and has been managing service teams collectively for over 25 years between his military and civilian careers. When Dwayne isn’t working, you can find him spending his weekends walking the dogs, enjoying his family and even getting in a few home projects now and then.

Our Core Values

OWN THE CUSTOMER EXPERIENCE

Recognizing the impact each of us has on our customer experience sets the foundation of the relationship. What we do every day has an active role in our customer success and their customers experience.

WE ARE CUSTOMER OBSESSED

We recognize the important role we play in our customers’ ability to provide “The Gift of food and Beverage” to their customers. In countless little ways we are obsessed with the understanding that we are a crucial part of our foodservice partners journey to share the gift of food and beverage.

BE CURIOUS

We must be curious about the environment we operate in and how changes in that environment will impact us and our customers. We must be curious about what we do, how we do it and how we can improve. We must be curious about our customers businesses and how we can help them increase profitability and help them grow.

ASK FOR GUIDANCE

“Asking for Guidance” is not a weakness at DSL Northwest, it is a measure of recognizing your will to learn and be the best version of you, your willingness to be vulnerable in order to improve and your understanding that we as a collective are stronger together when we ask for help.

DO THE RIGHT THING... ALWAYS

“Doing the right thing” will be the great separator of DSL Northwest and its competitors. It’s about what we do and the decisions we make when no one else is there. Doing the right thing is about rising to the needs of our customers anytime, anywhere.