ABOUT US
About DSL Northwest
For over 10 years locally and an ownership lineage dating back 100 years, we have been successful serving our customers and communities. The key to our success is focusing on our customers and being passionate that our purpose, mission, and vision are front of mind in everything we do.
PURPOSE
To enhance life's gift of
food and beverage
We are passionate about food and we want to help our customers provide food and beverage to nourish, celebrate, share, and simply enjoy in a more effective and sustainable way.
It is our goal to build trusted relationships by providing extraordinary value thru menu optimization and implementation. We can do this by helping you increase efficiencies with your current menu, finding profitable new items to serve, or simply help you keep your equipment running properly to minimize down time.
MISSION
To optimize menus (offerings)
VISION
To provide the best
equipment and service
We want to be an invaluable trusted partner with the world’s leading foodservice companies in providing life’s gift of food and beverage.
Why DSL Northwest?
We believe wholeheartedly in our purpose, mission, and vision but also realize that it is too easy to say one thing and do another. It takes great people to make a difference and to help us achieve our mission of helping our customers optimize their menus. Over the past 10 years we have been working diligently to assemble a fantastic group of people that subscribe to our PMV, have a passion for foodservice, and want to serve our customers. Our customers have put their trust in our beliefs and the people we have in place to make it happen.
Meet Our Key Team Members
Jim Neil
PresidentJim Neil is the president of DSL Northwest and oversees all business operations and sales. Jim is a 31-year veteran to the foodservice industry, having spent the majority of his career as the President and co-owner of JG Neil and Company, a leading foodservice agency in the Pacific Northwest. Jim has been helping independent restaurant operators and chain accounts in the Pacific Northwest develop and deliver creative menu options as well as source the finest ingredients for their operations. When not working with customers, Jim can be found fly fishing, golfing or with his wife and 3 kids.
Email MeJim Neil
President
Steve Rice
ChairmanSteve Rice is Chairman of DSL, one of the oldest and most recognizable names in the food service equipment industry. He has over 39 years in the industry and prides himself on his results-oriented management style, strategic partnerships, and effective alignment with and support of key business initiatives. Steve thrives on navigating high-performing teams through changing business strategies with clear focus on the customer. He is passionate about our purpose, mission, and vision in everything we do at DSL…. this is the key to our success as we continue to build our world class food service equipment distributorship. “I believe that we are true partners with our customers and helping them be successful, we in-turn, are successful.``
Email MeSteve Rice
Chairman
Mark Taylor
Co-Founder and Vice PresidentMark is a co-Founder and Vice President of DSL NW with 39 years of experience working in the food service equipment industry. Marks years of industry experience has helped hundreds of independent restaurant operators expand their menu offerings and improved their operational efficiencies and product quality. Whether a single restaurant operator or a 100+ location national account, Mark can and will utilize his experience and expertise to help you grow your business.
Email MeMark Taylor
Co-Founder and Vice PresidentOur Core Values
OWN THE CUSTOMER EXPERIENCE
Recognizing the impact each of us has on our customer experience sets the foundation of the relationship. What we do every day has an active role in our customer success and their customers experience.
WE ARE CUSTOMER OBSESSED
We recognize the important role we play in our customers’ ability to provide “The Gift of food and Beverage” to their customers. In countless little ways we are obsessed with the understanding that we are a crucial part of our foodservice partners journey to share the gift of food and beverage.
BE CURIOUS
We must be curious about the environment we operate in and how changes in that environment will impact us and our customers. We must be curious about what we do, how we do it and how we can improve. We must be curious about our customers businesses and how we can help them increase profitability and help them grow.
ASK FOR GUIDANCE
“Asking for Guidance” is not a weakness at DSL Northwest, it is a measure of recognizing your will to learn and be the best version of you, your willingness to be vulnerable in order to improve and your understanding that we as a collective are stronger together when we ask for help.
DO THE RIGHT THING... ALWAYS
“Doing the right thing” will be the great separator of DSL Northwest and its competitors. It’s about what we do and the decisions we make when no one else is there. Doing the right thing is about rising to the needs of our customers anytime, anywhere.