Steve Rice is Chairman of DSL, one of the oldest and most recognizable names in the food service equipment industry. He has over 40 years in the commercial foodservice industry and prides himself on his results-oriented management style, strategic partnerships, and effective alignment with and support of key business initiatives. Steve thrives on navigating high-performing teams through changing business strategies with a clear focus on the customer. He is passionate about our purpose, mission, and vision in everything we do at DSL…. This is the key to our success as we continue to build our world-class food service equipment distributorship. “I believe that we are true partners with our customers and by helping them be successful, we are, in turn, successful.”