The Story of Iced Tea as a Fast Growing Segment

Iced Tea has been and continues to be one of the fastest growing categories in the beverage sector.

Fuelled by a health conscious group of Millennials, numbers show that 4 out of 5 consumers drink tea and the numbers of tea drinkers has increased 15 x in the past 10 years. In 2014 American consumers drank over 80 Billion servings of tea and experts project that these numbers will double in the next 5 years.

Tea is a rapidly expanding category because of its natural anti-oxidants, caffeine content, and other claimed health benefits. Fuelled by the fact that tea is convenient to make, has several health benefits, is a cost effective and profitable beverage and the industry continues to innovate the category the question remains “How do I capitalize on this opportunity?”

Many convenience stores, coffee shops and casual dining establishments have a great opportunity to expand their business with a simple to execute new idea….

Fusion Frozen Tea is an Innovative and new product that can capitalize on both the growing demand for Tea and Smoothies. We have taken brewed Black or Green tea and added an all-natural base and flavoring that allows for the product to be frozen and dispensed. Similar in cost to brewed iced teas, Fusion Frozen teas will never dilute as they thaw as we are not adding ice, rather we have taken the tea itself and frozen it to a smoothie or slush like consistency. There is minimal labor and waste as the equipment will only need to be cleaned once a month and there are exceptionally high profit margins. Additionally you can add a Flavorburst system to expand the flavor offering to 8 different delicious flavors such as Raspberry, strawberry, mango etc.
For more information or a chance to sample our Fusion Frozen teas reach out directly to us at [email protected].

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