5 Ways To Optimize Your Menu & Profits This Summer

17 July 2017

The summer is a time for introducing innovative new concepts that are guaranteed to drive sales and profits but that deliver operational efficiencies for any size and type of restaurant or operation.  There is a plethora of choice in the sector, so it’s difficult for owners and operators to decide what might be right for them.  We have created the following five options designed to help optimize your menu with profits in mind, and make the most of what consumers are demanding over the summer months.


Summer Beverages

A recent Nielsen survey conducted by Harris Poll confirmed that the summer has a significant upside for certain beverages.  Among both men and women, “refreshing” is the top quality by a landslide, at 61% and 64%, respectively. Other qualities, however, have varying appeal across gender lines. On the one hand, qualities like “natural” and “handcrafted” resonate more strongly with men, while traits like “fruity,” “sweet,” “citrusy,” “frozen,” and “bubbly” are more popular attributes among women.i

ONE: Frozen Tea/Cold Brew offering

Take Iced Tea and Frozen Coffee a step further with Fusion Frozen Beverage.  Brew your own Cold brew or tea and simply add a base to create the base flavor then customer can decide what flavor they want to add.  The tea is naturally sweetened and vitamin C and natural lemon flavor are added. This appeals to the on-trend movement of customization and chimes with both men and women wanting refreshing, natural, fruity and sweet flavors. Click here for further information: https://goo.gl/bWjdEt

TWO: Frozen Cocktails

Capitalize on the new trend and offer frozen cocktails – perfect for the warmer months that delivers the frozen element that consumers are demanding. With a Taylor®high-volume, quick-recovery frozen cocktail dispenser, you can efficiently deliver consistent quality signature drinks with effective liquor cost control. Use it as a dedicated margarita machine, or fill with a variety of frozen margaritas, daiquiris, piña coladas, mojitos, vodka slushes or even smoothies, and you’ll save hours of bartending labor. If variety is the order of the day, then a Taylor Frozen Beverage freezer has the flexibility to also offer shakes & smoothies or frozen cocktails, fruit juices, coffees, cappuccino and tea slush. Click here for further information: https://goo.gl/7TpwYr

THREE: Colorful, Fruity Flavors

Bring soft serve, slushes, frozen yogurt and smoothies to life with Flavor Burst, the innovative way to add multiple flavors to your existing programs.

Flavor Burst Frozen Carbonated Beverages – a variety of flavors from a single freezer barrel can be used individually or combined.  With 8 flavors per unit, there are hundreds of possible combinations. Compatible with a variety of freezer models and bases, such as cola, lemon-lime and neutral bases, you simply select a few or as many flavors as you like from the color touch panel menu, and you are ready to draw the serving!  There are 30 delicious flavors to choose from including classics such as cherry and blue raspberry, to bold flavors like green apple, mango, and watermelon.

Flavor Blasted Shakes – let your customers decide what flavors they want to combine to make a customized shake. The touchscreen Flavor Burst controller provides an interactive marketing tool while not in use maximizing your sales. When you combine all this you get a fabulous shake program with gross profits over 70%.  Delicious flavors are blended throughout the base product as it dispenses, automatically changing from one flavor to the next with no additional steps.  Click here for further information: https://goo.gl/CJwEhV


Summer Bites

Fried chicken is ranked #1 among favorite foods in the USA according to the National Restaurant Association[ii].  With the rise in all-day snacking and the demand for more healthful ingredients, restaurants, convenience stores, grocery chains and the foodservice industry are all looking for viable options that meet with consumer demands and save on labor and operational costs.

FOUR: Broasted Chicken

Instead of fried chicken, integrate the Broaster program into your mix for a more healthful, creative approach to fried chicken. As a summer/Fall favorite, you will be reinforcing your menu with the nation’s most popular dish while providing the perfect all-day product to eat-in or to-go. Broaster Pressure Fryers use a sealed, pressurized environment, like a pressure cooker, in which foods are cooked in oil. The pressure seals in foods’ natural juices and locks out the cooking oil. This decreases oil absorption and extends the oil’s useful life to reduce your oil costs. This can represent a big savings over ordinary deep fryer cooking. The result is a more succulent, delicious, golden-brown product that is proven to bring customers coming back for more.  For further information, click here:  https://goo.gl/tHOqzj


Summer Treats

FIVE: Ice cream and beyond:

Look at relatively easy ways to expand your ice cream offerings by adding gourmet flavour profiles in small batches using a Taylor 104 batch machine. Like having a sorbet machine, gelato machine and more all rolled into one, Taylor® batch freezers offer endless menu possibilities for a variety of premium desserts. Serve homemade, low or medium overrun ice cream, gelato, sorbet or Italian ice. Fruits, candies and nuts can be folded in as product is being drawn into the container. Taylor professional batch freezers are ideal for bakeries, cafés, coffee & ice cream shops and fine dining establishments allowing operators to offer the types of fresh, homemade quality products that increase frequency and reach new customers. For further information, click here: https://goo.gl/XqVLtI


What’s Next?
The aim for any operator is to serve consistently high quality products that keep your customers coming back, but that also present labor savings and efficiency opportunities; not only in the summer but throughout the year. However, it can be hard to navigate what is right for your operation from the vast choice in the sector.  Talk to the DSL Northwest team about how new technologies and innovations in foodservice equipment are meeting the needs of changing consumer tastes and labor issues.  Call us on 877-665-1125 to discuss your options in a free consultation with a DSL NorthWest expert.



[i] https://goo.gl/oZ1E7q Nielsen Research: 07-13-2016


[ii] 2016 National Restaurant Association