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Why DSL Northwest?

We believe wholeheartedly in our purpose, mission, and vision but also realize that it is too easy to say one thing and do another. It takes great people to make a difference and to help us achieve our mission of helping our customers optimize their menus. Over the past 10 years we have been working diligently to assemble a fantastic group of people that subscribe to our PMV, have a passion for foodservice, and want to serve our customers. Our customers have put their trust in our beliefs and the people we have in place to make it happen.

Meet Our Key Team Members


Connect with Mike:

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Mike Ross
Owner and President

Mike is one of DSL Northwest’s co-founders and currently serves as President. In addition to his tenure with DSL NW he is the 4th generation in his family in the foodservice business and has over 20 years’ experience helping businesses optimize their menus. Mike is very passionate about food and at one point was excepted into the Culinary Institute of America but decided he would rather help people in the business than be in it himself. In addition to his management responsibilities, Mike maintains an active role with chain account sales, unique product development, and developing key strategic alliances in the industry.


Connect with Jim:

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Jim Neil
Vice President of Sales and Marketing

Jim Neil is a Principal with DSL Northwest and oversees all equipment sales. Jim is a 24-year veteran to the foodservice industry, having spent the majority of his career as the President and co-owner of JG Neil and Company, a leading foodservice agency in the Pacific Northwest. Jim has been helping independent restaurant operators and chain accounts in the Pacific Northwest develop and deliver creative menu options as well as source the finest ingredients for their operations. When not working with customers, Jim can be found on the soccer, football or lacrosse fields as a coach or cheering parent.


Connect with Steve:

(602) 276-1733
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Steve Rice

Steve Rice is Chairman of DSL, one of the oldest and most recognizable names in the food service equipment industry.  He has over 39 years in the industry and prides himself on his results-oriented management style, strategic partnerships, and effective alignment with and support of key business initiatives. Steve thrives on navigating high-performing teams through changing business strategies with clear focus on the customer. He is passionate about our purpose, mission, and vision in everything we do at DSL…. this is the key to our success as we continue to build our world class food service equipment distributorship. “I believe that we are true partners with our customers and helping them be successful, we in-turn, are successful.”


Connect with Mark:

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Mark Taylor
Co-Founder and Vice President

Mark is a co-Founder and Vice President of DSL NW with 39 years of experience working in the food service equipment industry. Marks years of industry experience has helped hundreds of independent restaurant operators expand their menu offerings and improved their operational efficiencies and product quality. Whether a single restaurant operator or a 100+ location national account, Mark can and will utilize his experience and expertise to help you grow your business.


Connect with Tim:

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Tim Elliott
Service Manager

Tim is well versed in all aspects of equipment and in October of 2014 was awarded “Red Cape” service technician of the month for the Taylor Company. Tim has an extensive mechanical/electrical background and is always looking to improve his skill sets. He takes great pride in sharing his knowledge with the service department to ensure we provide our customers with ‘’Best in Class” service and honoring his commitment to uphold DSL’s reputation as the industry leader.


Connect with Sheila:

(602) 680-5875
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Sheila Martin

Sheila Martin is the Controller for DSL Northwest, Inc. and oversees all the accounting and administrative functions of the company.   Sheila has a BS in accounting and over 25 years of accounting and administrative experience. Sheila and her team support the customers, operations and sales department of DSL Northwest, Inc. Her understanding of all the processes of the company allows her to see all sides of the business and the customer’s needs in order to provide the best support possible.


Connect with Willie:

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Willie Trujillo
Operations Manager

Willie Trujillo served as Parts Manager before taking the role of Operations Manager for DSL Northwest, Inc. He has 20 years of experience with the Taylor distributor and manages parts and service dispatch. Willie and his team strive to provide the very best service to the customers by ensuring that they are provided with the most outstanding parts and service experience in the industry.